Strategy
Understand it first, then claim it.
We analyse markets, sharpen offerings and structure business models — until what is left is a position you can defend.
Where we help
When a decision is due and the basis for it is missing.
Market and competition
You want into a market or a segment but know neither the relevant players nor the pricing logic. We gather both and order them around the decision you actually have to make.
Positioning
Your offering is good, but it sounds like everyone else’s. We work out what genuinely separates you and phrase it so it holds up in a sales conversation.
Business model and offering
You have a service but no clean structure of packages, prices and boundaries. We build one and run the numbers on it.
How we work
Three steps, no loops.
Intake
One conversation in which we isolate the decision at stake — not the topic, the decision.
Analysis
Research, competitive comparison, conversations with your customers where that makes sense. We say in advance what we will examine and what we will not.
Write-up
You get a recommendation with its reasoning — and the document you need to argue it internally.
What you get
Documents you can actually work from.
- Market and competitive analysis with sources
- Positioning and the line of argument
- Offering and pricing structure
- A document for the internal or external meeting
Contact
Let us talk about what you are planning.
Market analysis, positioning, a website, or a process that ought to be automated: we start with a short conversation and work out whether Bornsunday is the right partner for it.
- info@bornsunday.com
- +49 1516 5136336
- Frankfurt